Kuliah Tamu Desain Manajemen Produk Fakultas Industri Kreatif UBAYA

Thursday, October 25th 2012
9-12 AM
PE 1.2
Open for public free of charge
Compulsary for class of '07, '08, '09 DMP

Entrapreneurship through design
Speaking topic : New business models for cultural experience, sociality and urban living. The workshop will present the business design approaches and tools. Business design explores the strategic dimension of design for companies and products. During the workshop the participants will have the opportunity to expand design concepts by exploring the strategic dimension of it: business model, positioning, actors, social & environmental impacts.

Andrea Tosi Director of MA in Business Design Andrea Tosi has a background in user experience design, he worked as researcher and user experience designer at CNR Istituto di Psicologia Roma and DARC Milano. He is the director of the master Course in Business Design at Domus Academy and he is specialized in managing the transformation processes, applying design methodology to non-design fields, brand and product identity strategies. He collaborates with companies and creative agencies as designer, business designer and strategic planner.